Jeff Wray

Technology Innovator & Strategic Leader

Seasoned technology leader with 15+ years of experience driving innovation, growth, and high-performing teams within MarTech, FinTech, and SaaS environments. Passionate about transforming operational complexity into strategic advantage.

Jeff Wray

Professional Biography

Jeff Wray is a distinguished technology leader who bridges the gap between technical innovation and business strategy. With an MBA in Finance and a Bachelor's in Computer Information Systems from Stetson University, Jeff brings a unique dual perspective that enables him to translate complex technical requirements into clear, business-driven outcomes.

As Director of Technology at Mobilozophy since 2009, Jeff is responsible for developing technology strategy and execution for the company's mobile marketing platform, APIs, professional services, and custom SaaS implementations. He has architected cloud computing solutions that accommodate high-volume, real-time transactional databases, and has led numerous web and mobile application projects for FORTUNE 100 companies across multiple verticals including Healthcare, Hospitality, Loyalty, Oil & Gas, Entertainment, Non-Profits, and Retail.

Jeff has developed particular expertise in complex API integrations with third-party platforms such as ExactTarget, social media platforms (Facebook, Twitter), messaging services (Twilio, Open Market), email marketing systems (MailChimp, Mandrill, Constant Contact), AWS infrastructure, and various loyalty and learning management systems. This extensive integration experience has been crucial in his work with enterprise clients like Shell Oil U.S., where he revolutionized loyalty, retention, and customer growth strategies through advanced integrations and real-time marketing solutions.

His approach to solving complex business challenges combines technical expertise with strategic business thinking. Jeff excels at turning around failing projects, optimizing infrastructure, and building high-performing teams. His leadership philosophy emphasizes coaching, inclusivity, and resilience—qualities that have been shaped by his personal journey overcoming significant physical challenges.

At a glance

14+ Years Experience

In technology leadership roles

FORTUNE 100 Clients

Enterprise solutions for major brands

MBA in Finance

Stetson University

Tech Entrepreneurial Family

Third-generation innovator

Career Journey & Entrepreneurial Heritage

Jeff's professional path and the entrepreneurial lineage that has shaped his approach to technology and business

Director of Technology

2009 - Present

Mobilozophy, LLC

  • Led teams of up to 12 developers across in-office and remote global locations
  • Turned around failing offshore development projects, redirecting scope and rebuilding development pipelines
  • Optimized AWS environments, reducing operational overhead by approximately 30%
  • Implemented enterprise-grade solutions for clients like Shell Oil U.S., boosting customer engagement

Initial Platform Development

2009
Mobilozophy

Developed initial vision and architecture for mobile marketing platform at Mobilozophy

Cloud Migration

2012
Mobilozophy

Migrated infrastructure to Amazon Web Services, enabling global scale operations

Enterprise API Launch

2015
Mobilozophy

Launched enterprise API platform for Shell Oil U.S. loyalty program, a key milestone for Mobilozophy

Code Repatriation

2018
Mobilozophy

Led repatriation of offshore development to in-house team, improving quality and delivery times

Security Enhancement

2020
Mobilozophy

Implemented enterprise-grade security protocol enhancements for GDPR and CCPA compliance

AI Platform Architecture

2022
Mobilozophy

Architected next-generation platform with AI-driven marketing automation capabilities

Master of Business Administration

2009-2010

Stetson University

DeLand, FL

  • Presented research on "Mobile Advertising Engine for Centralized Mobile Coupon Delivery" at Global Conference on Business and Finance, Costa Rica
  • Recipient of Outstanding Research Award and Best in Session Award
  • Publications: J. Wray, D. Plante. 2010. "Mobile Advertising Engine for Centralized Mobile Coupon Delivery". International Journal of Management and Marketing Research.
    View Publication

Bachelor of Science

2005-2009

Stetson University

DeLand, FL

Major: Computer Information Systems

Minor: Business Law

  • Multiple Honor Roll Recipient
  • Recipient of William and Nina Hollis Foundation Scholarship
  • Recipient of Florida Medallion Scholarship
  • Studied Abroad: Innsbruck, Austria – Summer 2008
  • Member of Pi Kappa Phi Fraternity
  • Member of Association of Disability Advocates
  • SGA Senator representing Association of Disability Advocates

Consultant

2006 - 2008

CoreLogic (formerly Proxix Solutions)

Worked alongside father Paul Wray's company after its acquisition by First American

  • Architected and managed robust corporate network infrastructure across multiple locations
  • Administered critical server operations in a co-located datacenter
  • Innovated internal processes by developing a PHP and MySQL-based sales quote system

Vice President

2004 - 2006

Harbor Web Hosting, Inc.

  • Co-founded a web design and hosting firm serving diverse client segments
  • Oversaw server deployment and custom desktop solutions
  • Managed client relationships, translating technical specifications into tangible solutions

Continuing the Legacy

Jeff's entrepreneurial instincts and business acumen were cultivated from an early age, growing up immersed in a family of technology innovators. His approach to leadership combines the marketing vision of his grandfather Melvin, the technical innovation of his father Paul, and his own expertise in modern cloud and API technologies.

The Wray Family's Entrepreneurial Heritage

Three generations of innovation that have shaped Jeff's approach to technology and business

Proxix Solutions

2003 - 2007

Paul Wray, Founder

Became a leader in location intelligence with a focus on insurance underwriting and hazard determination. Acquired by First American Corporation in 2007.

Paul introduced one of the first parcel-based geocoders that utilized county-level parcel data to dramatically improve property geocoding accuracy, revolutionizing risk assessment in the insurance industry.

Hyphos360

2001 - 2004

Paul Wray, Founder

Formed after re-acquiring the database marketing services group of QMSoft/Sagent. Offered multi-channel marketing and analytics solutions to retailers and financial service providers. Acquired by Primus Marketing Group in 2004.

Qualitative Marketing Software (QMSoft)

1994 - 1999

Paul Wray, Founder

Became a leader in GIS spatial processing with clients including Allstate Insurance, Yahoo!, and MapQuest. Grew to 110 employees and $20M in revenue in just five years. Acquired by Sagent Technology in 1999.

A true visionary in the GIS field, Paul pioneered the integration of data with geographic information systems, building the first Windows-based geocoder that could fit on a CD, powering major platforms including MapQuest and Yahoo Maps.

Omni Data Inc.

Late 1970s - 1983

Paul Wray, Founder

Founded in the late 1970s, Omni Data developed the first real-time software fundraising system for major non-profit organizations. Acquired by Metromail Corporation in 1983, which later became part of Experian.

This revolutionary platform, known as COIN (Contribution Online Information Network), transformed nonprofit fundraising by enabling real-time donor data management when most systems still used overnight batch processing.

Monument Manufacturing Company

1934 - 1970s

Melvin C. Wray, Founder

Established in 1934 in Assonet, Massachusetts. During World War II, became the largest domestic producer of sleeping bags for the U.S. armed forces. Melvin invented the ironing board cover, a household staple across America.

Beyond manufacturing excellence, Melvin Wray was a marketing visionary. In the late 1940s, he founded what is considered the first business-associated quilting club, complete with a nationwide mailing list - an early example of database marketing.

Jeff Wray (3rd Generation)
Paul Wray (2nd Generation)
Melvin Wray (1st Generation)

Key Achievements

Enterprise Client Success

Led the development and implementation of loyalty and customer retention solutions for Shell Oil U.S., driving significant engagement through integrated SMS, mobile web, and custom coupon redemption systems.

Infrastructure Optimization

Successfully migrated legacy workloads to serverless frameworks on AWS, reducing operational overhead by approximately 30% while improving system reliability and scalability.

Project Recovery Specialist

Turned around multiple failing offshore development projects that were behind schedule and over budget by redirecting scope, rebuilding development pipelines, and delivering within revised parameters.

Innovation Leadership

Developed a Mobile Advertising Engine for Centralized Mobile Coupon Delivery, demonstrating ability to create novel solutions to complex marketing challenges.

Education & Credentials

Master of Business Administration (MBA)

Stetson University

Finance Specialization, 2009-2010

Bachelor of Science

Stetson University

Computer Information Systems, Business Law, 2005-2009

Areas of Expertise

Engineering Management Strategic Planning Amazon Web Services (AWS) Team Leadership SaaS Architecture AI Integration Enterprise Solutions Technology Strategy

Client Testimonials

What colleagues and clients have to say about working with Jeff

"

Jeffrey is an amazing marketer and website developer that is always adding extra value to the work he develops and is always looking for ways to make himself present, and contributing with great value!

I had the opportunity to collaborate with Jeffrey when I created and directed the MyMilesMatter initiative, which is a huge rewards/loyalty program Shell Lubricants launched to support it's main brand: Shell Rotella. Jeffrey strongly contributed to the initiative, not just with the technology and marketing aspects, but collaborating with other companies that interacted including the rewards management agency, the manufacturing agency and other companies that participated in making the program a reality.

Jeffrey was also a fantastic team player, interacting with multiple players and helping the broader team to maximize the value created and maximize the success probabilities of a very tough initiative.

Alex Romero

Director Strategic Accounts Licensing & Service - Shell

"

Jeffrey is a capable and imaginative problem-solver with broad technical knowledge. We have worked together on building several customer apps and dashboards and a few internal projects. His clear communication and excellent understanding of the customer needs helped me and the team always go in the right direction.

On the management side, he is patient, friendly, and always there to make the best decision for the team, client, and product. Having years of experience managing remote software developers, and working with clients across continents, Jeff is a great person for managing both local and remote projects, regardless of their complexity.

Hrvoje Gazibara

Developer

"

I could not recommend Jeff high enough. He's wicked smart, incredibly trained and experienced, and all that is moved by the horsepower of his insane work ethic. Jeff and I have known each other and worked together for over 10 years.

He's not your typical code jockey. He's a very strategic entrepreneur. He was raised in successful business and he knows how they run and how to run them. Jeff often confuses me, as he shows incredible loyalty to where he works, and he has the personality of a founder—but he makes a great employee—traits not often found together.

He's driven, loyal, clever, and his entire life for the last decade has been solving the problems of major companies with clicking keys on a key board. He's worked internationally with their founders—including me—and their employees. This guy is versatile and useful. He tackles every business problem at speed.

Joel Johnson

Entrepreneur

"

Jeff is, without a doubt, one of the most driven and resourceful developers I have ever had the pleasure to work with in my 25 year career. One would be hard pressed to find an individual with more drive, energy, and ability to come up with, implement, and manage innovative, outside-the-box solutions.

Always upbeat and always up for a challenge of any size, Jeff is an easy choice for anyone looking to see new possibilities with their current solutions or to bring their tech to the next level. On the management side, he is patient, friendly, and always there to make the best decision for the team, client, and product.

John Aprigliano

Developer

Partner with Jeff for Your Technology Initiatives

Whether you're looking for strategic technology leadership, infrastructure optimization, or enterprise-grade innovation, Jeff brings the expertise to transform your vision into reality.