Professional Biography
Jeff Wray is a distinguished technology leader who bridges the gap between technical innovation and business strategy. With an MBA in Finance and a Bachelor's in Computer Information Systems from Stetson University, Jeff brings a unique dual perspective that enables him to translate complex technical requirements into clear, business-driven outcomes.
As Director of Technology at Mobilozophy since 2009, Jeff is responsible for developing technology strategy and execution for the company's mobile marketing platform, APIs, professional services, and custom SaaS implementations. He has architected cloud computing solutions that accommodate high-volume, real-time transactional databases, and has led numerous web and mobile application projects for FORTUNE 100 companies across multiple verticals including Healthcare, Hospitality, Loyalty, Oil & Gas, Entertainment, Non-Profits, and Retail.
Jeff has developed particular expertise in complex API integrations with third-party platforms such as ExactTarget, social media platforms (Facebook, Twitter), messaging services (Twilio, Open Market), email marketing systems (MailChimp, Mandrill, Constant Contact), AWS infrastructure, and various loyalty and learning management systems. This extensive integration experience has been crucial in his work with enterprise clients like Shell Oil U.S., where he revolutionized loyalty, retention, and customer growth strategies through advanced integrations and real-time marketing solutions.
His approach to solving complex business challenges combines technical expertise with strategic business thinking. Jeff excels at turning around failing projects, optimizing infrastructure, and building high-performing teams. His leadership philosophy emphasizes coaching, inclusivity, and resilience—qualities that have been shaped by his personal journey overcoming significant physical challenges.
At a glance
14+ Years Experience
In technology leadership roles
FORTUNE 100 Clients
Enterprise solutions for major brands
MBA in Finance
Stetson University
Tech Entrepreneurial Family
Third-generation innovator
Career Journey & Entrepreneurial Heritage
Jeff's professional path and the entrepreneurial lineage that has shaped his approach to technology and business
Director of Technology
2009 - PresentMobilozophy, LLC
- • Led teams of up to 12 developers across in-office and remote global locations
- • Turned around failing offshore development projects, redirecting scope and rebuilding development pipelines
- • Optimized AWS environments, reducing operational overhead by approximately 30%
- • Implemented enterprise-grade solutions for clients like Shell Oil U.S., boosting customer engagement
Initial Platform Development
2009Developed initial vision and architecture for mobile marketing platform at Mobilozophy
Cloud Migration
2012Migrated infrastructure to Amazon Web Services, enabling global scale operations
Enterprise API Launch
2015Launched enterprise API platform for Shell Oil U.S. loyalty program, a key milestone for Mobilozophy
Code Repatriation
2018Led repatriation of offshore development to in-house team, improving quality and delivery times
Security Enhancement
2020Implemented enterprise-grade security protocol enhancements for GDPR and CCPA compliance
AI Platform Architecture
2022Architected next-generation platform with AI-driven marketing automation capabilities
Master of Business Administration
2009-2010Stetson University
DeLand, FL
- • Presented research on "Mobile Advertising Engine for Centralized Mobile Coupon Delivery" at Global Conference on Business and Finance, Costa Rica
- • Recipient of Outstanding Research Award and Best in Session Award
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Publications: J. Wray, D. Plante. 2010. "Mobile Advertising Engine for Centralized Mobile Coupon Delivery". International Journal of Management and Marketing Research.
View Publication
Bachelor of Science
2005-2009Stetson University
DeLand, FL
Major: Computer Information Systems
Minor: Business Law
- • Multiple Honor Roll Recipient
- • Recipient of William and Nina Hollis Foundation Scholarship
- • Recipient of Florida Medallion Scholarship
- • Studied Abroad: Innsbruck, Austria – Summer 2008
- • Member of Pi Kappa Phi Fraternity
- • Member of Association of Disability Advocates
- • SGA Senator representing Association of Disability Advocates
Consultant
2006 - 2008CoreLogic (formerly Proxix Solutions)
Worked alongside father Paul Wray's company after its acquisition by First American
- • Architected and managed robust corporate network infrastructure across multiple locations
- • Administered critical server operations in a co-located datacenter
- • Innovated internal processes by developing a PHP and MySQL-based sales quote system
Vice President
2004 - 2006Harbor Web Hosting, Inc.
- • Co-founded a web design and hosting firm serving diverse client segments
- • Oversaw server deployment and custom desktop solutions
- • Managed client relationships, translating technical specifications into tangible solutions
Continuing the Legacy
Jeff's entrepreneurial instincts and business acumen were cultivated from an early age, growing up immersed in a family of technology innovators. His approach to leadership combines the marketing vision of his grandfather Melvin, the technical innovation of his father Paul, and his own expertise in modern cloud and API technologies.
The Wray Family's Entrepreneurial Heritage
Three generations of innovation that have shaped Jeff's approach to technology and business
Proxix Solutions
2003 - 2007Paul Wray, Founder
Became a leader in location intelligence with a focus on insurance underwriting and hazard determination. Acquired by First American Corporation in 2007.
Paul introduced one of the first parcel-based geocoders that utilized county-level parcel data to dramatically improve property geocoding accuracy, revolutionizing risk assessment in the insurance industry.
Hyphos360
2001 - 2004Paul Wray, Founder
Formed after re-acquiring the database marketing services group of QMSoft/Sagent. Offered multi-channel marketing and analytics solutions to retailers and financial service providers. Acquired by Primus Marketing Group in 2004.
Qualitative Marketing Software (QMSoft)
1994 - 1999Paul Wray, Founder
Became a leader in GIS spatial processing with clients including Allstate Insurance, Yahoo!, and MapQuest. Grew to 110 employees and $20M in revenue in just five years. Acquired by Sagent Technology in 1999.
A true visionary in the GIS field, Paul pioneered the integration of data with geographic information systems, building the first Windows-based geocoder that could fit on a CD, powering major platforms including MapQuest and Yahoo Maps.
Omni Data Inc.
Late 1970s - 1983Paul Wray, Founder
Founded in the late 1970s, Omni Data developed the first real-time software fundraising system for major non-profit organizations. Acquired by Metromail Corporation in 1983, which later became part of Experian.
This revolutionary platform, known as COIN (Contribution Online Information Network), transformed nonprofit fundraising by enabling real-time donor data management when most systems still used overnight batch processing.
Monument Manufacturing Company
1934 - 1970sMelvin C. Wray, Founder
Established in 1934 in Assonet, Massachusetts. During World War II, became the largest domestic producer of sleeping bags for the U.S. armed forces. Melvin invented the ironing board cover, a household staple across America.
Beyond manufacturing excellence, Melvin Wray was a marketing visionary. In the late 1940s, he founded what is considered the first business-associated quilting club, complete with a nationwide mailing list - an early example of database marketing.
Key Achievements
Enterprise Client Success
Led the development and implementation of loyalty and customer retention solutions for Shell Oil U.S., driving significant engagement through integrated SMS, mobile web, and custom coupon redemption systems.
Infrastructure Optimization
Successfully migrated legacy workloads to serverless frameworks on AWS, reducing operational overhead by approximately 30% while improving system reliability and scalability.
Project Recovery Specialist
Turned around multiple failing offshore development projects that were behind schedule and over budget by redirecting scope, rebuilding development pipelines, and delivering within revised parameters.
Innovation Leadership
Developed a Mobile Advertising Engine for Centralized Mobile Coupon Delivery, demonstrating ability to create novel solutions to complex marketing challenges.
Education & Credentials
Master of Business Administration (MBA)
Stetson University
Finance Specialization, 2009-2010
Bachelor of Science
Stetson University
Computer Information Systems, Business Law, 2005-2009
Areas of Expertise
Client Testimonials
What colleagues and clients have to say about working with Jeff
Jeffrey is an amazing marketer and website developer that is always adding extra value to the work he develops and is always looking for ways to make himself present, and contributing with great value!
I had the opportunity to collaborate with Jeffrey when I created and directed the MyMilesMatter initiative, which is a huge rewards/loyalty program Shell Lubricants launched to support it's main brand: Shell Rotella. Jeffrey strongly contributed to the initiative, not just with the technology and marketing aspects, but collaborating with other companies that interacted including the rewards management agency, the manufacturing agency and other companies that participated in making the program a reality.
Jeffrey was also a fantastic team player, interacting with multiple players and helping the broader team to maximize the value created and maximize the success probabilities of a very tough initiative.
Alex Romero
Director Strategic Accounts Licensing & Service - Shell
Jeffrey is a capable and imaginative problem-solver with broad technical knowledge. We have worked together on building several customer apps and dashboards and a few internal projects. His clear communication and excellent understanding of the customer needs helped me and the team always go in the right direction.
On the management side, he is patient, friendly, and always there to make the best decision for the team, client, and product. Having years of experience managing remote software developers, and working with clients across continents, Jeff is a great person for managing both local and remote projects, regardless of their complexity.
Hrvoje Gazibara
Developer
I could not recommend Jeff high enough. He's wicked smart, incredibly trained and experienced, and all that is moved by the horsepower of his insane work ethic. Jeff and I have known each other and worked together for over 10 years.
He's not your typical code jockey. He's a very strategic entrepreneur. He was raised in successful business and he knows how they run and how to run them. Jeff often confuses me, as he shows incredible loyalty to where he works, and he has the personality of a founder—but he makes a great employee—traits not often found together.
He's driven, loyal, clever, and his entire life for the last decade has been solving the problems of major companies with clicking keys on a key board. He's worked internationally with their founders—including me—and their employees. This guy is versatile and useful. He tackles every business problem at speed.
Joel Johnson
Entrepreneur
Jeff is, without a doubt, one of the most driven and resourceful developers I have ever had the pleasure to work with in my 25 year career. One would be hard pressed to find an individual with more drive, energy, and ability to come up with, implement, and manage innovative, outside-the-box solutions.
Always upbeat and always up for a challenge of any size, Jeff is an easy choice for anyone looking to see new possibilities with their current solutions or to bring their tech to the next level. On the management side, he is patient, friendly, and always there to make the best decision for the team, client, and product.
John Aprigliano
Developer
Partner with Jeff for Your Technology Initiatives
Whether you're looking for strategic technology leadership, infrastructure optimization, or enterprise-grade innovation, Jeff brings the expertise to transform your vision into reality.