The Real Cost Isn't the Hourly Rate

A $25/hour developer who writes insecure, unmaintainable code costs you far more than strategic CTO leadership that prevents disasters before they happen.

For Non-Tech Founders:

You're being sold on hourly rates while your competitors invest in leadership. That $261K/year in hidden maintenance costs? The security breach that destroys customer trust? The 9-month SOC 2 delay that kills your enterprise deal? Those are the real costs of development without strategic oversight.

What "Cheap" Development Actually Costs

$50,000

What You Think You're Paying

  • Low hourly rate ($25-50/hr)
  • Features get built quickly
  • It "works" (at first)
  • "Experienced" team
$833,000

What You Actually Pay (3 Years)

  • $245K/year maintenance from 43% code duplication
  • $50K+ emergency security fixes
  • $200K unnecessary rewrite in year 2
  • Lost deals from 9-month SOC 2 delay

Real example from recent client engagement

The Math That Non-Tech Founders Need to See

Developer A: $25/hr × 2,000 hours = $50,000 + $735,000 technical debt = $785,000

Developer B + Fractional CTO: $150/hr × 1,000 hours + $96K/year CTO = $246,000 (done right, secure, maintainable)

You "saved" $100K upfront. You spent $539K extra over 3 years.

The Fractional CTO Engagement Model

This isn't about buying individual services. It's about ongoing strategic technology leadership that protects your investment and prevents costly mistakes.

How the Engagement Works

Monthly Retainer Model

  • Fixed monthly fee based on your needs and company stage
  • Ongoing relationship - not project-based or hourly
  • Proactive leadership - prevent problems before they happen
  • Aligned incentives - success means solving problems quickly

What's Included

  • Direct access to Jeff Wray via Slack, email, phone
  • Regular strategic planning and architecture decisions
  • Code review and accountability for development teams
  • Monthly hour allocation based on engagement tier
  • Whatever work is needed within your hours - assessments, audits, crisis response

Engagement Levels

Advisory

$1-2K/mo

~5-10 hours/month

Strategic counsel for specific questions and decisions

  • Email/Slack access
  • Monthly strategy call
  • Architecture review
  • Vendor evaluation

Best for: Early-stage companies needing strategic guidance but not full oversight

MOST POPULAR

Strategic

$4-6K/mo

~15-25 hours/month

Active technology leadership with regular code oversight

  • Everything in Advisory
  • Weekly code reviews
  • Team accountability
  • Security assessments
  • Technology roadmap

Best for: Growing companies with active development teams needing oversight

Comprehensive

$7-8K/mo

~30-40 hours/month

Full fractional CTO with hands-on involvement

  • Everything in Strategic
  • Daily team interaction
  • Comprehensive audits
  • Compliance preparation
  • Crisis response

Best for: Companies preparing for scale, compliance, or major transitions

Not a Menu of Services

Within your engagement, I do whatever work is needed - comprehensive code audits, security assessments, architecture reviews, team management, crisis response. These aren't separate line items you purchase. They're capabilities within the fractional CTO relationship.

Note: This includes managing your Upwork and Fiverr contractors - ensuring code quality, security, and maintainability. Learn how CTO oversight works with freelance platforms →

Examples of Work Within the Engagement

These aren't separate services you order. They're examples of deliverables and work that happens as part of ongoing fractional CTO leadership.

Comprehensive Code Audits

When needed, comprehensive analysis of your entire codebase - security vulnerabilities, technical debt, architecture issues, compliance readiness.

Recent example: 24 detailed reports across 485K lines of code, identifying $735K in preventable costs

Security & Compliance

Ongoing security oversight, vulnerability identification, SOC 2 preparation, and compliance gap analysis as you grow.

Recent example: Identified 5 critical vulnerabilities within 48 hours, prevented potential data breach

Architecture & Strategy

Daily/weekly architecture decisions, technology choices, build vs buy analysis, and strategic technology roadmap planning.

Recent example: Prevented $200K rewrite by identifying refactoring path that preserved working code

Code Review & Accountability

Regular code reviews ensuring quality, security, and best practices. Holds development teams accountable to professional standards.

Ongoing benefit: Prevents technical debt accumulation, catches issues early when they're cheap to fix

And Whatever Else Is Needed

  • Technical due diligence
  • Vendor evaluation
  • Hiring guidance
  • Crisis response
  • Performance optimization
  • Infrastructure review
  • Board presentations
  • Investor Q&A support
  • Technology roadmaps

Whatever technology leadership work is needed to protect your business and enable growth.

Sample: Comprehensive Code Audit

This is what a comprehensive assessment looks like when it's needed within a fractional CTO engagement.

485K
Lines Analyzed
24
Detailed Reports
5
Critical Findings
$735K
Costs Prevented

What Was Included:

  • • Executive summary with business impact metrics
  • • Security vulnerability assessment (5 critical findings)
  • • Code quality analysis (43% duplication identified)
  • • SOC 2 readiness assessment (2/10 score)
  • • Architecture review and scalability analysis
  • • Technical debt quantification ($245K/year cost)
  • • 6-month remediation roadmap with priorities
  • • ROI analysis (260% over 3 years)
  • • Audience-specific reports (exec, security, developers)
  • • Specific line-of-code references for all findings

Why Non-Tech Founders Need Ongoing CTO Leadership

You Can't Manage What You Can't Measure

Your developers tell you everything is fine. But you don't know if that 2-week feature should actually take 2 days. You don't know if "we need to refactor" means "we wrote bad code" or "the requirements changed." You're managing blind.

Quality Issues Compound Exponentially

That shortcut your developers took in month 3? By month 12 it's costing you 3x the development time. By month 24 you're looking at a complete rewrite. The $15K you "saved" by skipping oversight just became a $200K disaster.

One Security Breach Destroys Everything

Your "experienced" development team hardcoded the production database password. You won't find out until customer data leaks. Then you're dealing with lawsuits, lost customers, and destroyed reputation. All because you didn't have technical oversight.

Compliance Delays Kill Enterprise Deals

That $500K enterprise contract requires SOC 2. Your developers say "no problem." Six months later you discover you're 9 months away from certification. The deal dies. Your competitor (who had proper technical leadership) gets the contract.

The ROI of Ongoing CTO Leadership

$4-8K/month prevents: $50K security disasters, $245K/year maintenance waste, $200K unnecessary rewrites, lost enterprise deals, destroyed customer trust.

Annual Investment: $48-96K | Typical Value Protected: $500K+

*Cost savings and value protected are estimates based on actual client engagements. Results vary based on project scope, existing technical debt, and specific business circumstances. Examples are illustrative and not guaranteed.

Ready for Strategic Technology Leadership?

Schedule a consultation to discuss your specific needs and determine the right engagement level for your company.