Geography Doesn't Matter. Transparency Does.
We've seen talented developers from Pakistan, India, Ukraine, and around the world do excellent work. That's not the issue.
The problem is when companies hide behind sales fronts, prevent direct communication, or misrepresent who's on the team. That lack of transparency creates communication breakdowns that cost you time, money, and progress.
The Problem: Hidden Intermediaries
The companies that cause the most damage aren't defined by their developers' nationality - they're defined by these practices:
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Sales Fronts: "We're a UK/US company" when the entire development team is elsewhere and you're never told
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Hidden Teams: Preventing you from knowing who's actually writing your code or where they're located
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Fake Profiles: Creating fraudulent identities on platforms (regardless of claimed location)
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Account Managers as Gatekeepers: Intermediaries that block direct communication between you and developers
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Over-Promising: Sales teams giving you "ear tickle" promises that developers can't deliver
⚠️ These practices cause communication breakdowns that kill projects
Our Approach: Total Transparency
I'm Jeff Wray, Florida-based fractional CTO. No sales team. No intermediaries. No games.
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Direct Communication: You talk directly to me for strategic guidance and technology decisions
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Verifiable Leadership: Florida business license, US education, MBA in Finance, 15+ years experience
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No Hidden Teams: Full transparency about any developers or teams I connect you with - you'll know exactly who they are and where they're located
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Direct Developer Access: When I connect you to development resources, you communicate directly with them - no gatekeepers
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Realistic Expectations: Strategic guidance based on what's actually achievable, not sales promises
🎯 Honesty about team composition isn't optional. It's professional integrity.
How We Connect You to Development Talent
My Role: Strategic CTO Leadership
I provide strategic technology guidance, architectural decisions, and code ownership accountability. I'm not positioning myself as the person writing every line of code - that's not what a CTO does.
Instead, I ensure your technology strategy aligns with business goals, prevent costly architectural mistakes, and hold development teams accountable to professional standards.
When Development Work is Needed
For implementation work, I connect you transparently to vetted development resources. Here's how that works:
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Full Disclosure: I tell you upfront what development resources I recommend for your project
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You Meet the Developer: You interview and approve the specific developer who will work on your project
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You Know Their Location: No hiding where they're based - if they're in Argentina, Ukraine, or anywhere else, you know
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Direct Communication: You communicate directly with the developer, not through gatekeepers or account managers
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I Provide Oversight: As your fractional CTO, I ensure code quality, architectural alignment, and professional accountability
The Key Difference:
Hidden Approach: "We're a US company" → you discover later the entire team is elsewhere and you can't talk to them directly
Our Approach: "I'm your fractional CTO in Florida, and I'm connecting you with a vetted developer in [location]. You'll work with them directly under my strategic oversight."
Real Client Story: The Cost of Communication Breakdown
What Happened:
A client worked with us and had perfectly functioning code. They decided to switch to a professional UK company with polished sales representatives to "save money."
The sales team gave them the "ear tickle" - promises of features and timelines that sounded great in meetings. But here's the problem: the sales team couldn't deliver on those promises because they weren't the ones doing the work.
When the actual development team (hidden behind account managers) saw the codebase, they decided to "rewrite everything from scratch" instead of building on working code. The client couldn't stop this because they had no direct communication with the people making technical decisions.
The Result:
8 months later: Still no working deployment. The project was stuck because:
- • Sales promises didn't match developer capabilities
- • No direct communication between client and developers
- • Account managers blocking technical feedback
- • Working code abandoned for unnecessary rewrite
The issue wasn't the developers' technical skills or where they were located. The issue was the sales front creating communication breakdown and over-promising.
The Lesson:
Demand transparency about who's on your team. Insist on direct communication with the people making technical decisions. Be wary of companies where sales teams make promises that developers have to deliver.
This applies universally - whether teams are in the US, UK, Pakistan, India, Ukraine, or anywhere else. Geography doesn't matter. Transparency and direct communication do.
Professional Standards Apply Everywhere
Good development practices work regardless of geography. Code ownership accountability, professional communication, and strategic oversight create successful projects whether your team is in:
North America
US, Canada, Mexico
Europe
UK, Ukraine, Poland, Germany
Asia
India, Pakistan, Philippines
South America
Argentina, Brazil, Colombia
Middle East
Israel, UAE, Egypt
Africa
South Africa, Nigeria, Kenya
What Actually Matters:
- ✓ Transparency about team composition
- ✓ Direct communication without gatekeepers
- ✓ Realistic expectations vs. sales promises
- ✓ Code ownership and accountability standards
- ✓ Strategic oversight from experienced leadership
Our Commitment to You
You will always know who's working on your project, where they're located, and how to communicate with them directly.
No sales fronts. No hidden teams. No communication breakdowns.
Work With a Transparent CTO →